AFFILIATE PROGRAMS   ПАРТНЕРСКИЕ ПРОГРАММЫ

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Affiliate marketing may overlap with other Internet marketing methods, including organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing, and display advertising.[citation needed]

Affiliate marketing is frequently overlooked by advertisers.[6] While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.[citation needed]

Партнёрская программа (англ. Affiliate program) или "откат" - форма делового сотрудничества между продавцом и партнёрами при продаже какого-либо товара или предоставления услуг. Позволяет продавцу сократить расходы на привлечение конечного покупателя. Особенно широко распространены в деловой модели B2B.